For many, browsing the internet or checking social media comes with its fair share of being targeted with ads selling “fad diet” subscription-based programmes, magic weight-loss powders, or promising a secret trick to lose weight quickly. Some of the products and programmes sold have been described as scams, with a very real impact for those suffering from eating disorders and those who fall prey to these ads. This is even more problematic due to the Covid-19 pandemic, which has seen the…