Content Type: Frequently Asked Questions
Tuesday, October 27, 2020
On 27 October 2020, the UK Information Commissioner's Office (ICO) issued a report into three credit reference agencies (CRAs) - Experian, Equifax and TransUnion - which also operate as data brokers for direct marketing purposes. After our initial reaction, below we answer some of the main questions regarding this report.
Content Type: Video
Tuesday, June 23, 2020
Immediately following the UK general election in December 2019, we worked with Open Rights Group to commission a YouGov poll about public understanding and public opinion about the use of data-driven campaigning in elections. The poll used a representative sample of 1,664 adults across the UK population. 'Data-driven political campaigning' is about using specific data about you to target specific messages at you. So, for this might involve knowing that you are, for example, likely to have…
Content Type: Long Read
Tuesday, June 16, 2020
Introduction In August 2019, when Facebook announced a few new features for advertisers such as ads in search, PI decided to take an in-depth look at what features the company offers its users when it comes to understanding its advertising practices. One of these features, which caught our attention is Facebook Ads Preference, a tool that among other things, lists businesses/advertisers that have uploaded your personal data to target you with (or exclude you from) ads on the platform.
Content Type: Case Study
Monday, April 20, 2020
Over the past decade targeted advertisement has become exponentially more invasive. To enable targeted advertisement, massive amounts of data about individuals are collected, shared and processed often without their knowledge or consent. This information about us is then used to profile us and micro-target us to sell us products or influence our views. This is a significant intrusion to our privacy inevitably affects our perogative not to reveal our thoughts; not to have our thoughts…