Content Type: Frequently Asked Questions
Tuesday, October 27, 2020
On 27 October 2020, the UK Information Commissioner's Office (ICO) issued a report into three credit reference agencies (CRAs) - Experian, Equifax and TransUnion - which also operate as data brokers for direct marketing purposes. After our initial reaction, below we answer some of the main questions regarding this report.
Content Type: Long Read
Tuesday, June 16, 2020
Introduction In August 2019, when Facebook announced a few new features for advertisers such as ads in search, PI decided to take an in-depth look at what features the company offers its users when it comes to understanding its advertising practices. One of these features, which caught our attention is Facebook Ads Preference, a tool that among other things, lists businesses/advertisers that have uploaded your personal data to target you with (or exclude you from) ads on the platform.