Advanced Search
Content Type: Video
Immediately following the UK general election in December 2019, we worked with Open Rights Group to commission a YouGov poll about public understanding and public opinion about the use of data-driven campaigning in elections.
The poll used a representative sample of 1,664 adults across the UK population.
'Data-driven political campaigning' is about using specific data about you to target specific messages at you. So, for this might involve knowing that you are, for example, likely to…
Content Type: News & Analysis
Political campaigns around the world have turned into sophisticated data operations. They rely on data- your data- to facilitate a number of decisions: where to hold rallies, which States or constituencies to focus resources on, which campaign messages to focus on in which area, and how to target supporters, undecided voters, and non-supporters.
While data driven political campaigns are not new, the granularity of data available and the potential power to sway or suppress voters through that…
Content Type: News & Analysis
On New Year's Day, the Twitter account @HindsightFiles began publishing internal communications and documents from the now defunct SCL Group, dating from 2014-2018. They came from the hard drive of Brittany Kaiser, who held several senior positions at SCL Group including at one of its subsidiaries, Cambridge Analytica, and featured in the Netflix documentary "The Great Hack".
Privacy International first investigated Cambridge Analytica in 2017. We questioned the company's role in the Kenyan…