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Content Type: Long Read
Introduction
In August 2019, when Facebook announced a few new features for advertisers such as ads in search, PI decided to take an in-depth look at what features the company offers its users when it comes to understanding its advertising practices. One of these features, which caught our attention is Facebook Ads Preference, a tool that among other things, lists businesses/advertisers that have uploaded your personal data to target you with (or exclude you from) ads on the platform.
Content Type: Case Study
In 2030 Amtis finds a future where property rights for data were adopted. Here’s how this future plays out:
My data, my turf. This was the first graffiti I saw as I was walking down the street and I said to myself, “Yeah, big corp, we’re going to get you good!”. I am fed up with companies making insane amounts of money from my data. If this is the game we’re playing, I want my fair share.
I was not the only one thinking like this. A few years back there was a strong push towards adopting…