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Content Type: Long Read
Monday, 16 June 2025
It’s 7:33 am. Lila’s GoogBit watch vibrates. “You got 6 hours and 57 minutes of sleep last night, including 2 hours and 12 minutes of deep sleep”, the watch reads. “In total, you tossed and turned for 15 minutes only”. Taking into account Lila’s online browsing activity, her sleep pattern, the recent disruptions in some of her other biorhythms, as well as her daily schedule, GoogBit watch has calculated the very best minute to wake her up.
Content Type: Long Read
Introduction
In August 2019, when Facebook announced a few new features for advertisers such as ads in search, PI decided to take an in-depth look at what features the company offers its users when it comes to understanding its advertising practices. One of these features, which caught our attention is Facebook Ads Preference, a tool that among other things, lists businesses/advertisers that have uploaded your personal data to target you with (or exclude you from) ads on the platform.
Content Type: Case Study
In 2030 Amtis finds a future where property rights for data were adopted. Here’s how this future plays out:
My data, my turf. This was the first graffiti I saw as I was walking down the street and I said to myself, “Yeah, big corp, we’re going to get you good!”. I am fed up with companies making insane amounts of money from my data. If this is the game we’re playing, I want my fair share.
I was not the only one thinking like this. A few years back there was a strong push towards adopting…
Content Type: Case Study
The exclusion caused by ID can have a devastating effect on people, limiting their opportunities and ability to survive.
Names have been changed.
Carolina is in a more privileged position than many other migrants, she admits that. She has a formal job, for one. She is – and has always been – in Chile legally: her previous visa has expired, and her new one is being processed. Under the law, she is permitted to stay and work in the country while this is happening. But she is finding the…