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Content Type: Long Read
Introduction
In August 2019, when Facebook announced a few new features for advertisers such as ads in search, PI decided to take an in-depth look at what features the company offers its users when it comes to understanding its advertising practices. One of these features, which caught our attention is Facebook Ads Preference, a tool that among other things, lists businesses/advertisers that have uploaded your personal data to target you with (or exclude you from) ads on the platform.
Content Type: Long Read
Photo by Nadine Shaabana on Unsplash
Digital identity providers
Around the world, we are seeing the growth of digital IDs, and companies looking to offer ways for people to prove their identity online and off. The UK is no exception; indeed, the trade body for the UK tech industry is calling for the development of a “digital identity ecosystem”, with private companies providing a key role. Having a role for private companies in this sector is not necessarily a problem: after all, …