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In 2015, Boston advertising executive John Flynn, CEO of Copley Advertising, began developing a system that uses standard online advertising and tracking techniques, coupled with geofencing, to send advertisements to women's smartphones when they are sitting inside Planned Parenthood clinics and other abortion facilities. The system was soon adopted by the northern California-based crisis pregnancy centres network RealOptions and the evangelical adoption agency Bethany Christian Services. The…
Content Type: Examples
Uber has closely studied how dynamic pricing functions and when it's acceptable to users. One discovery is that round numbers signal haste and sloppiness where riders appear to believe that more precise numbers (for example, 2.1 instead of 2) have been carefully worked out by an algorithm. The company's head of head of economic research Keith Chen says that riders will pay up to 9.9 times the normal price if their phone's battery is almost dead, information the Uber app openly collects in order…
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In 2016, researchers at MIT's Computer Science and Artificial Intelligence Laboratory developed a new device that uses wireless signals that measure heartbeats by bouncing off a person's body. The researchers claim that this system is 87% accurate in recognising joy, pleasure, sadness, or anger based on the heart rate after first measuring how the individual's body reacts in various emotional states. Unlike a medical electrocardiogram, it does not require a sensor to be attached to the person's…
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In 2016, the Big Data lab at the Chinese search engine company Baidu published a study of an algorithm it had developed that it claimed could predict crowd formation and suggested it could be used to warn authorities and individuals of public safety threats stemming from unusually large crowds. The study, which was inspired by a New Year's Eve 2014 stampede in Shanghai that killed more than 30 people, correlated aggregated data from Baidu Map route searches with the crowd density at the places…
Content Type: Examples
For some months in 2017, in one of a series of high-risk missteps, Uber violated Apple's privacy guidelines by tagging and identifying iPhones even after their users had deleted Uber's app. When Apple discovered the deception, CEO Tim Cook told Uber CEO Travis Kalanick to cease the practice or face having the Uber app barred from the App Store.
External Link to Story
https://www.nytimes.com/2017/04/23/technology/travis-kalabnick-pushes-uber-and-himself-to-the-precipice.html