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Content Type: News & Analysis
Last week, Facebook announced that it would allow voters in the United States to opt out of seeing social issue, electoral or political ads from candidates in their Facebook and Instagram feeds.
Whilst Facebook’s attempt to increase the agency of users during the election period is commendable, the binary choice left to voters to either see political ads or not see them at all is a limited and short-sighted one.
Real transparency concerns are still unaddressed
Whilst Facebook…
Content Type: Examples
Facebook has taken down 65 accounts, 161 pages, dozens of groups and four Instagram accounts, which were ran by Archimedes Group, an Israeli political consulting and lobbying firm that aimed at disrupting elections in various countries.
Archimedes was mostly active in Sub-Saharan Africa but also some part of Southeast Asia and Latin America. According to Facebook, the accounts taken down were attempting to influence people in Nigeria, Senegal, Togo, Angola, Niger and Tunisia. But the most…
Content Type: Explainer
It’s tough to minimise targeted ads on phones because ads can be delivered based on data from the device level (such as what operating system your phone is using or based on unique numbers that identify your phone), browser level (what you search for within a browser), and within the apps you use. An app could target ads at you based on your location (tied to your unique device id number(s)) for example. Apps, including Instagram, direct you to opt-out of targeted ads at the device level.…
Content Type: Long Read
“Truth exists, but you have to find it”, Oleksandra Matviychuk of Ukraine’s Center for Civil Liberties told me as I interviewed her in central Kyiv one week before the 2019 Ukrainian run-off election, “and in order to do so you have to make some effort”. We’re talking about her experience working on the ground in Ukraine, a country with a long history of battling against disinformation.
Activists in Ukraine have long experience navigating the noisy and chaotic environment that disinformation…
Content Type: Examples
In January 2019, the British transparency NGO WhoTargetsMe, Mozilla, and the US investigative journalism site Pro Publica reported that recent changes in the social network's code were restricting their ability to monitor political ads on Facebook. The company said the changes were part of a crackdown on third-party plug-ins such as ad blockers and ad scrapers accessing data on the site without authorisation; however, the 20,000 users of WhoTargetsMe's plug-in had specifically chosen to share…
Content Type: Examples
In January 2019, Facebook announced it would extend some of the rules and transparency tools it developed for political advertising for upcoming spring elections in Nigeria, Ukraine, India, and the EU. In Nigeria, the site will bar electoral ads from advertisers outside the country where the election is being held, build a searchable library of electoral ads and retaining them for seven years, check the identity of individuals buying political ads against government-issued documents, and…
Content Type: News & Analysis
PI has today written to Google, Instagram, Snapchat, TicTok, Twitter, YouTube, and WhatsApp to ask for more information about their steps to tell people why they are seeing ads. Facebook recently announced expanding the company's ad transparency measures to include more information about why an ad or content appears in a user's newsfeed. While Facebook has a lot more to do, it is important that all technology companies provide advertising transparency.
Recently, we have seen how platforms…
Content Type: Advocacy
UPDATE 13 February: Facebook announced that it would open up its Ad Archive API next month. Read Mozilla's statement about the response here.
On 11 February 2019, Privacy International joined Mozilla and 36 organisations in an open letter to Facebook call on Facebook to make good on its commitments to provide more transparency around political advertising ahead of the 2019 EU Parliamentary Elections.
Specifically, our open letter urges Facebook to:
Roll out a functional, open Ad…
Content Type: Long Read
Yesterday the UK's Information Commissioner's Office (ICO) - which is responsible for ensuring people's personal data is protected - announced it intends to fine Facebook the maximum amount possible for its role in the Cambridge Analytica scandal.
This decision highlights of how serious and rampant misuse and exploitation of data is. Facebook is responsible and failed to comply with data protection 101: be upfront and honest about what you are doing with people's data.
Importantly, the ICO's…