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Content Type: Frequently Asked Questions
On 27 October 2020, the UK Information Commissioner's Office (ICO) issued a report into three credit reference agencies (CRAs) - Experian, Equifax and TransUnion - which also operate as data brokers for direct marketing purposes.
After our initial reaction, below we answer some of the main questions regarding this report.
Content Type: News & Analysis
Name: Google/Fitbit merger
Age: Gestating
Appearance: A bit dodgy. One of the world’s biggest tech giants, trying to purchase a company that makes fitness tracking devices, and therefore has huge amounts of our health data.
I don’t get it. Basically Google is trying to buy Fitbit. As if Google doesn’t already have enough data about us, it now wants huge amounts of health data too.
Oh, Fitbit, that’s that weird little watch-type-thing that people get for Christmas, wear for about a month…
Content Type: Video
Immediately following the UK general election in December 2019, we worked with Open Rights Group to commission a YouGov poll about public understanding and public opinion about the use of data-driven campaigning in elections.
The poll used a representative sample of 1,664 adults across the UK population.
'Data-driven political campaigning' is about using specific data about you to target specific messages at you. So, for this might involve knowing that you are, for example, likely to…
Content Type: Long Read
On 15th April Margaret Atwood, author of the Handmaid's Tale, gave an interview to BBC Radio 5 Live where she commented that ‘people may be making arrangements that aren’t too pleasant, but it’s not a deliberate totalitarianism’. You can read more about the interview in the Guardian.
While we agree with Margaret Atwood that we are not necessarily entering an era of "deliberate totalitarianism" we have written the following open letter (download link at the bottom of the page) to her as a ‘…
Content Type: Explainer
In a scramble to track, and thereby stem the flow of, new cases of Covid-19, Governments around the world are rushing to track the locations of their populace. One way to do this is to write a smartphone app which uses Bluetooth technology, and encourage (or mandate) that individuals download and use the app. We have seen such examples in Singapore and emerging plans in the UK.
Apps that use Bluetooth are just one way to track location. There are several different technologies in a smartphone…
Content Type: Video
Watch our video primer (1m54s) on how political advertisers use highly detailed data about you to target political adverts at you.
Read about some simple steps you can take to minimise the amount of political ads you see online and questions you can be asking of those that profit from your data.