Empowering people with advertising transparency
The role of social media and search platforms in political campaigning and elections has come under scrutiny. Concerns range from the spread of disinformation, to profiling of users without their knowledge, to micro-targeting of users with tailored messages, to interference by foreign entities, and more. Significant attention has been paid to the transparency of political ads, and more broadly to the transparency of online ads.
Notably, in the lead up to the 2019 EU Parliamentary elections Facebook, Google, and Twitter, as well as the Interactive Advertising Bureau and others, agreed to take a series of steps to prevent online disinformation on their respective platforms. These measures are reflected in a self-regulatory Code of Practice on Disinformation and the companies provided the European Commission with monthly updates on their progress.
PI is campaigning for 1) platforms to give all users heightened ad transparency and 2) for transparency into targeting and funding of ads to be meaningful.