Free to Choose?

Unobstructed access to reproductive healthcare is vitally important. Interference from companies and other actors to stymie access to such healthcare should be investigated and prevented.

Those seeking reproductive health information or procedures are being digitally traced and targeted in ways that are invisible. Exploiting the data trails we inadvertently create, organsations have found new ways to puncture the lives of those seeking to access reproductive healthcare.

Industries that faciliate this type of data exploitation, specifically the AdTech industry, should be investigated and held to account. PI has filed regulatory complaints againt seven such companies, and data protection authories are beginning to investigate

PI is creating guides with simple steps people can take to minimise targeted ads on social media including ads around reproductive healthcare issues.