Researchers find choice of apps correlates with demographics

In 2016, researchers affiliated with Verto Analytics and the Qatar Computing Research Institute published work in which they analysed the app usage and demographics of more than 3,700 people in order to find correlations. Based on the models they developed, they found they could predict a user's gender, age, marital status, and income with between 61% and 82% accuracy.

Writer: Caitlin Dewey
Publication: Washington Post