Pheramor claims right to sell user data from DNA dating site
The Houston, Texas-based online dating startup Pheramor claims to use 11 "attraction genes" taken from DNA samples in its matchmaking algorithm. Launched in February 2018 in Houston with 3,000 users, Pheramor also encourages users to connect it to their social media profiles so it can datamine them for personality traits and common interests. Members pay $19.99 plus a $10 monthly fee and send in a cheek swab using a kit Pheramor supplies. In response, the company combines the genetic and social information to offer a selection of optimised mates in your area, their images blurred and sporting a compatibility score. The app will next roll out a feature called Second Date, which will track users' locations and know if they meet up with one of their matches, and then survey the users. If they liked each other, the app will serve up more profiles of similar matches.
Writer: Megan Molteni