Oracle introduces hyper-local geo-targeting
In 2013, Oracle spent $1.5 billion to acquire the cross-channel marketer Responsys in a move analysts saw as an effort to compete with Salesforce, and also Adobe Systems. The acquisition was the beginning of a push into marketing that continued through 2015. Oracle, better known for enterprise software, began to watch its margins shrink around 2010, after the company bought Sun Microsystems, as cloud computing began taking over from more traditional licensing models.
tags: Oracle, Responsys, Salesforce, Adobe, marketing, cross-channel linking
Writer: Alex Konrad