Quantcast expands into Asia

In 2018, Quantcast began expanding into Asia, opening operations in Hong Kong, Indonesia, Malaysia, Philippines, Singapore, Taiwan, and Thailand. The company explained the move was part of a market "tipping point", in which AI would transform every customer experience, company, and industry, providing opportunities for its audience behaviour platform, Q. The company describes Q as a suite of audience intelligence applications.

https://marketingindustrynews.com/2018/01/25/quantcast-takes-its-first-leap-into-asia-launching-in-seven-new-markets/

Writer: MI Editor

Publication: The Drum