Quantcast partners with Quantium to provide offline measurement

In 2017, Quantcast, which measures visitors to over 150 million web destinations, announced it would partner with Quantium, a company that collects purchase data and analytics, to bridge the gap between offline and online audiences and provide insight into the patterns of online consumer behaviour.

https://which-50.com/quantcast-partners-quantium-offline-measurement/

tags: Quantcast, Quantium, cross-channel linking, advertising, targeting

Writer: Staff

Publication: Which-50