Quantcast attacks Google's handling of GDPR for publishers
In 2018, a week before the General Data Protection Regulation came into force in the EU, Quantcast and several other publishing industry groups complained that Google in an open letter that Google was imposing GDPR risks on publishers and consumers. Under the system Google proposed for GDPR compliance, Google would impose limits on the number of technical vendors publishers could work with, thereby limiting innovation and competition, had yet to commit to joining the IAB Europe's Transparency & Consent Framework, and was using its market power to force publishers to adopt its own proprietary solution. Quantcast called on Google to change its approach.
tags: Google, Quantcast, GDPR IAB Europe, consent, publishing, EU
Writer: Somer Simpon