Criteo cites billions of daily advertising opportunities in IPO filing
In 2012, when the French company Criteo filed with the Securities and Exchange Commission to go public, it cited its data assets and the accuracy of its algorithms as a crucial part of its valuation. The company said that every day it was presented with billions of opportunities to connect individuals browsing the internet with its advertising customers, and makes these matches by analysing massive amounts of data to predict users' intent and deliver ads that are likely to result in sales for their clients. The company claimed that carrying out this analysis, creating a customised ad, and then setting a price takes place in under 150ms and can deliver 25,000 ads per second.
tags: Criteo, advertising, SEC, data analytics, prediction
Writer: Jeff Chester
Publication: Center for Digital Democracy