Tapad partners Twine Data to integrate portable identity graph

In 2018, Tapad announced a partnership with Twine Data intended to integrate Tapad's probabilistic cross-device tracking capability with Twine's deterministic identity graph. The two companies intend to create one of the largest portable identity graph and customer relationship management onboarding services in the US.

https://www.tapad.com/press-release/tapads-proprietary-graph-now-integrated-with-adobe-audience-manager

tags: Tapad, Twine Data, cross-channel linking, CRM, advertising

Writer: Tapad

Publication: Tapad press release