Tapad exits media business to focus on data and identity
In 2018, Tapad announced it would offload its media business to Brand Networks, refocusing instead on its data business and identity products, primarily its cross-device graph. A particular target for its new focus was the telecommunications industry, starting with Telenor, which acquired Tapad in 2016. Tapad's goal was to deliver personalisation at scale.
tags: Tapad, Telenor, identity graph, cross-channel linking, telcos, personalisation
Writer: Allison Schiff; Tapad
Publication: AdExchanger; Tapad press release