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Content type: Examples
1st December 2017
In 2017, Uber began a programme experimenting with using psychology and social science insights to influence when, where, and how long its drivers work. Among other techniques, Uber auto-loaded the next fare to encourage the driver equivalent of binge TV-watching; reminded drivers when they're close to their earnings targets to keep them from logging off; and used game-style graphics and small-value awards to keep drivers at the wheel. The company also had male managers adopt female personas…
Content type: Examples
1st December 2017
In 2015, the Swedish startup hub Epicenter began offering employees microchip implants that unlock doors, operate printers, and pay for food and drink. By 2017, about 150 of the 2,000 workers employed by the hub's more than 100 companies had accepted the implants. Epicenter is just one of a number of companies experimenting with this technology, which relies on Near Field Communication (NFC). The chips are biologically safe, but pose security and privacy issues by making it possible to track…