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Content type: Frequently Asked Questions
On 27 October 2020, the UK Information Commissioner's Office (ICO) issued a report into three credit reference agencies (CRAs) - Experian, Equifax and TransUnion - which also operate as data brokers for direct marketing purposes.
After our initial reaction, below we answer some of the main questions regarding this report.
Content type: Video
The incorporation of new technologies to electoral processes is a phenomenon with a global and exponential growth. Despite its benefits, online campaigning is not without challenges, and can pose threats to transparency and equity in electoral competition. Given the role of elections as foundational pillars of the democratic system and a key gateway for the exercise of fundamental civil rights, these implications must be assessed with care and through specific tools.
We at PI, together…
Content type: Video
Immediately following the UK general election in December 2019, we worked with Open Rights Group to commission a YouGov poll about public understanding and public opinion about the use of data-driven campaigning in elections.
The poll used a representative sample of 1,664 adults across the UK population.
'Data-driven political campaigning' is about using specific data about you to target specific messages at you. So, for this might involve knowing that you are, for example, likely to…