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Content type: Frequently Asked Questions
On 27 October 2020, the UK Information Commissioner's Office (ICO) issued a report into three credit reference agencies (CRAs) - Experian, Equifax and TransUnion - which also operate as data brokers for direct marketing purposes.
After our initial reaction, below we answer some of the main questions regarding this report.
Content type: News & Analysis
In September 2019, PI published the report Your Mental Health for Sale. Our investigation looked into popular mental health websites and their data sharing practices.
Our findings suggest that, at the time of the research, most websites we looked at were using third party tracking for advertising purposes, sometimes relying on programmatic advertising technologies such as Real Time Bidding (RTB), sharing personal data with potentially thousands of actors. Some websites were also found sharing…
Content type: Video
Immediately following the UK general election in December 2019, we worked with Open Rights Group to commission a YouGov poll about public understanding and public opinion about the use of data-driven campaigning in elections.
The poll used a representative sample of 1,664 adults across the UK population.
'Data-driven political campaigning' is about using specific data about you to target specific messages at you. So, for this might involve knowing that you are, for example, likely to…
Content type: Call to Action
You might have read our investigation into advertisers who upload your data on Facebook and found out some companies doing the same to you. Well, you can join us and hold them accountable by sending your own Data Subject Access Request (DSAR)!
Before you get started we suggest you read our FAQ and take a look at our 7+1 tips to make the most out of your DSAR before and after.
To do so you simply need to copy the message bellow and send it to the companies that uploaded your data…
Content type: Long Read
Introduction
In August 2019, when Facebook announced a few new features for advertisers such as ads in search, PI decided to take an in-depth look at what features the company offers its users when it comes to understanding its advertising practices. One of these features, which caught our attention is Facebook Ads Preference, a tool that among other things, lists businesses/advertisers that have uploaded your personal data to target you with (or exclude you from) ads on the platform.
Content type: Report
Back in October 2019, PI started investigating advertisers who uploaded personal data to Facebook for targeted advertising purposes. We decided to take a look at "Advertisers Who Uploaded a Contact List With Your Information", a set of information that Facebook provides to users about advertisers who upload files containing their personal data (including unique identifier such as phone numbers, emails etc...). Looking at the limited and often inaccurate information provided by Facebook through…
Content type: News & Analysis
GDPR was hard won. PI, together with other civil society actors, fought from the beginning for a version of the law that offers the strongest rights and protections in the face of intense industry lobbying.
Holding the hidden data ecosystem to account
Two years ago, we committed to using GDPR to seek to hold to account the hidden data ecosystem - those companies that amass and exploit large amounts of our data for profit.
Here’s some of the action we’ve taken:
In Nov 2018,…
Content type: Long Read
Photo by Cade Roberts on Unsplash
For those of you who don't spend the most productive part of your day scanning the news for developments about data and competition, here's what has been going on in the UK since summer 2019.
Basically, the UK competition authority started an investigation into online platforms and digital advertising last summer, and issued their preliminary findings in December 2019, concluding that Facebook and Google are very powerful in the search engine and social media…
Content type: Guide step
Google dominates online search. The company also owns YouTube and Android, with the latter reportedly making up nearly 75% of the global smart phone market share. PI has written about the numerous problems that come from corporate concentration and the use of data by monopolistic companies, and there are numerous examples of Google's failure to protect its users.
Below is a set of steps you can take if you wish to minimise ad targeting when using Google.
1. Go to…
Content type: Guide step
uBlock Origin (not to be confused with uBlock which is a different project) is an independent and open-source ad blocker relying on a curated list of servers. It prevents your browser from connecting to these servers to serve you ads.
Note: There are many ad blockers on the market and you can test alternatives. By using an independent, open-source and free ad blocker, you are more likely to avoid products with conflicts of interest, spywares or blockers with "acceptable ads" programs. In…
Content type: Guide step
uBlock Origin (que no debe confundirse con uBlock, que es un proyecto diferente) es un bloqueador de anuncios independiente y de código abierto que utiliza una lista depurada de servidores y evita que tu navegador se conecte a estos servidores y evita que tu navegador se conecte a estos servidores con el propósito mostrarte anuncios.
Nota: En el mercado hay muchos bloqueadores de anuncios y puedes ensayar alternativas. Al utilizar un bloqueador de anuncios independiente, de código abierto y…
Content type: Long Read
In 2018, following the Cambridge Analytica scandal, Facebook announced the “Download Your Information” feature allowing users to download all the information that the company have on them since the creation of the account. All of it? It doesn’t seem so. Concerns were quickly raised when Facebook released the feature, that the information was inaccurate and incomplete.
Privacy International recently tested the feature to download all ‘Ads and Business’ related information (You can accessed it…
Content type: Report
The changes discussed in this article are based on a second analysis performed in late November, 3 months after the original study Your Mental Health is for Sale and following the exact same methodology. All data collected can be found at the bottom of this page.
Change is possible
Back in September 2019 we published the report Your Mental Health is for Sale exposing how a majority of the top websites related to mental health in France, Germany and the UK share data for advertising purposes.…