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In January 2019, Facebook announced it would extend some of the rules and transparency tools it developed for political advertising for upcoming spring elections in Nigeria, Ukraine, India, and the EU. In Nigeria, the site will bar electoral ads from advertisers outside the country where the election is being held, build a searchable library of electoral ads and retaining them for seven years, check the identity of individuals buying political ads against government-issued documents, and…
Content type: Examples
In the run-up to the May 2019 European Parliament elections, Google announced it would launch a new set of transparency tools to combat voter manipulation. Before being allowed to buy advertising on Google platforms, campaigns will be required to verify their identity, and approved ads will be required to display the identity of their purchaser. Google will build a real-time searchable database of all political ads and show their purchasers, costs, and demographics. Facebook announced similar…