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Content type: Long Read
Photo by Cade Roberts on Unsplash
For those of you who don't spend the most productive part of your day scanning the news for developments about data and competition, here's what has been going on in the UK since summer 2019.
Basically, the UK competition authority started an investigation into online platforms and digital advertising last summer, and issued their preliminary findings in December 2019, concluding that Facebook and Google are very powerful in the search engine and social media…
Content type: Guide step
Google dominates online search. The company also owns YouTube and Android, with the latter reportedly making up nearly 75% of the global smart phone market share. PI has written about the numerous problems that come from corporate concentration and the use of data by monopolistic companies, and there are numerous examples of Google's failure to protect its users.
Below is a set of steps you can take if you wish to minimise ad targeting when using Google.
1. Go to…
Content type: Examples
In a sharp drop from the beginning of Canada's lockdown, after two months only one in six Canadians left their home on weekends compared to one in three at the beginning. The marketing company Environics Analytics compiled the report by analysing a database of anonymised location data from 2.3 million mobile phones and looking for people who went at least 100 metres beyond their home postal code for a minimum of 30 minutes on at least one weekend day, and used demographic information tied to…
Content type: Examples
The US Centers for Disease Control and Prevention, in conjunction with local and state governments, are using location data collected by the mobile advertising industry from millions of cellphones in order to better understand how Americans are moving during the COVID-19 pandemic and how those movements affect the spread of the disease. The goal is to create a portal that federal, state, and local officials can use to study geolocation from up to 500 US cities and see which retail…
Content type: Examples
In a widely circulated animated heat map, the geospatial visualisation company Tectonix GEO in partnership with the location technology company X-Mode used the secondary locations of anonymised mobile devices that were active on a single beach in in Ft Lauderdale, FL during spring break to show how the beach-goers fanned out across the US afterwards, potentially carrying infection with them. Although the visualisation was instructive in showing how contagion spreads, it was unclear whether any…
Content type: Guide step
uBlock Origin (not to be confused with uBlock which is a different project) is an independent and open-source ad blocker relying on a curated list of servers. It prevents your browser from connecting to these servers to serve you ads.
Note: There are many ad blockers on the market and you can test alternatives. By using an independent, open-source and free ad blocker, you are more likely to avoid products with conflicts of interest, spywares or blockers with "acceptable ads" programs. In…
Content type: Guide step
uBlock Origin (que no debe confundirse con uBlock, que es un proyecto diferente) es un bloqueador de anuncios independiente y de código abierto que utiliza una lista depurada de servidores y evita que tu navegador se conecte a estos servidores y evita que tu navegador se conecte a estos servidores con el propósito mostrarte anuncios.
Nota: En el mercado hay muchos bloqueadores de anuncios y puedes ensayar alternativas. Al utilizar un bloqueador de anuncios independiente, de código abierto y…
Content type: Explainer
Television offers some of the earliest instances of digital marketing. The majority of television channels rely on commercials and advertisements to maintain their operations. For the past 75 years, TV adverts have been passive transmissions broadcast to viewers, the demographics of the channels audience guiding the kinds of products and services shown during commercial breaks and intermissions. With the changes in the way individuals are now consuming content however, broadcasters are trying…
Content type: Examples
GDPR complaints about Real-Time Bidding (RTB) in the online advertising industry were filed today with Data Protection Authorities in Spain, the Netherlands, Belgium, and Luxembourg. The complaints detail the vast scale of personal data leakage by Google and other major companies in the “Ad Tech” industry. This week marks one year since the introduction of the GDPR.
The new complaints have been filed by Gemma Galdon Clavell (Eticas Foundation) and Diego Fanjul (Finch), David Korteweg (…
Content type: Examples
Simultaneous complaints have been filed with European data protection authorities against Google and other ad tech firms. The complainants are being made by Dr Johnny Ryan of Brave, the private web browser, Jim Killock, Executive Director of the Open Rights Group, and Michael Veale of University College London. The complaint notifies European regulators of a massive and ongoing data breach that affects virtually every user on the web.
Content type: Examples
Panoptykon Foundation, the Warsaw based digital rights organization, has joined in the complaints filed in the UK and Ireland in September by Jim Killock of the Open Rights Group, Michael Veale of University College London, and Dr Johnny Ryan of Brave, by filing a new complaint in Poland. Together, the complainants in Ireland, Poland, and the UK, have also filed new evidence today with the national data protection authorities of Ireland, Poland, and the United Kingdom, that reveals how ad…
Content type: Examples
The Irish Data Protection Commission has today launched an inquiry into the data practices of ad-tech company Quantcast, a major player in the online tracking industry. PI's 2018 investigation and subsequent submission to the Irish DPC showed how the company is systematically collecting and exploiting people's data in ways people are unaware of. PI also investigated and complained about Acxiom, Criteo, Experian, Equifax, Oracle, and Tapad.
Content type: Examples
Privacy International has filed complaints against seven data brokers (Acxiom, Oracle), ad-tech companies (Criteo, Quantcast, Tapad), and credit referencing agencies (Equifax, Experian) with data protection authorities in France, Ireland, and the UK. It’s been more than five months since the EU’s General Data Protection Regulation (GDPR) came into effect. Fundamentally, the GDPR strengthens rights of individuals with regard to the protection of their data, imposes more stringent…
Content type: Examples
Dr Johnny Ryan filed a formal complaint with the Irish Data Protection Commission against IAB Europe, the tracking industry’s primary lobbying organization. The complaint was filed against IAB Europe’s use of an unlawful “cookie wall” on its website. Visitors to IAB Europe’s website, www.iabeurope.eu, are forced to accept tracking by Google, Facebook, and others, which may then monitor them.
Content type: Examples
In November 2018, the criminal hacker group 3ve found a new way of exploiting security weaknesses in the Border Gateway Protocol that allowed them to take control of IP addresses belonging to the US Air Force and other reputable organisations; the result was to net them $29 million in fraudulent advertising revenue. The scheme involved a thousand servers that impersonated human beings viewing ads on bogus pages run by 3ve; to camouflage the origins of the traffic the page requests were…
Content type: Examples
A startling amount of the internet is fake in one way or another, studies found in 2018. Less than 60% of web traffic is human; a 2013 study found that at least half of YouTube traffic was bots masquerading as people; in November 2018 the US Justice Department revealed that eight people were accused of stealing $36 million in digital advertising fraud that involved sending fake traffic to spoofed websites which were made to look to advertisers like premium publishers. Also fake in at least some…
Content type: Examples
In 2018, the digital marketing company Tell All Digital began marketing technology to personal injury law firms to enable them to send mobile ads to patients they know are waiting for treatment in an emergency room and for up to a month afterwards. The technology relies on geofencing, a technique for targeting people in a specific location using a phone ID derived from wi-fi, cell data, or GPS apps. Under the US Health Information Portability and Accountability Act, this type of targeting is…
Content type: Examples
In 2018, the French company Criteo formed a partnership with AgilOne to identify and link customer behaviour across multiple online and offline channels. The service is intended to make the ads consumers see more relevant, but also stop showing them ads for products they've already bought in offline stores. AgilOne provides the feed of customer data to Criteo; Criteo's platform uses the information to decide to target or suppress ads.
https://www.mediapost.com/publications/article/323465/…
Content type: Examples
In 2017 the Electronic Privacy Information Center filed a complaint with the US Federal Trade Commission asking the agency to block Google's Store Sales Measurement service, which the company introduced in May at the 2017 Google Marketing Next event. Google's stated goal was to link offline sales to online ad spending. EPIC argued that the purchasing information Google collected was highly sensitive, revealing details about consumers purchases, health, and private lives, and that Google was…
Content type: Examples
Princeton University's WebTap - Web Transparency and Accountability - project conducts a monthly automated census of 1 million websites to measure tracking and privacy. The census detects and measures many or most of the known privacy violations researchers have found in the past: circumvention of cookie blocking, leakage of personally identifiable information to third parties, Canvas fingerprinting, and many more. The research also examines the effect of browser privacy tools and cookie…
Content type: Examples
In 2016, the US Federal Trade Coimmission issued a warning to app developers that had installed Silverpush, software that uses device microphones to listen for audio signals inaudible to the human ear that identify the television programmes they are watching. Nonetheless, similar technology continued to spread. In 2017, software from the TV data collection startup Alphonso, began to spread. As many as 1,000 gaming, messaging, and social apps using Alphonso's software, some of them aimed at…
Content type: Examples
In 2016, researchers discovered that the personalisation built into online advertising platforms such as Facebook is making it easy to invisibly bypass anti-discrimination laws regarding housing and employment. Under the US Fair Housing Act, it would be illegal for ads to explicitly state a preference based on race, colour, religion, gender, disability, or familial status. Despite this, some policies - such as giving preference to people who already this - work to ensure that white…