Search
Content type: Explainer
24th February 2020
Television offers some of the earliest instances of digital marketing. The majority of television channels rely on commercials and advertisements to maintain their operations. For the past 75 years, TV adverts have been passive transmissions broadcast to viewers, the demographics of the channels audience guiding the kinds of products and services shown during commercial breaks and intermissions. With the changes in the way individuals are now consuming content however, broadcasters are trying…
Content type: Advocacy
8th November 2018
Today, Privacy International has filed complaints against seven data brokers (Acxiom, Oracle), ad-tech companies (Criteo, Quantcast, Tapad), and credit referencing agencies (Equifax, Experian) with data protection authorities in France, Ireland, and the UK.
It’s been more than five months since the EU’s General Data Protection Regulation (GDPR) came into effect. Fundamentally, the GDPR strengthens rights of individuals with regard to the protection of their data, imposes more stringent…
Content type: News & Analysis
30th April 2020
Political campaigns around the world have turned into sophisticated data operations. They rely on data- your data- to facilitate a number of decisions: where to hold rallies, which States or constituencies to focus resources on, which campaign messages to focus on in which area, and how to target supporters, undecided voters, and non-supporters.
While data driven political campaigns are not new, the granularity of data available and the potential power to sway or suppress voters through that…
Content type: Report
16th June 2020
Back in October 2019, PI started investigating advertisers who uploaded personal data to Facebook for targeted advertising purposes. We decided to take a look at "Advertisers Who Uploaded a Contact List With Your Information", a set of information that Facebook provides to users about advertisers who upload files containing their personal data (including unique identifier such as phone numbers, emails etc...). Looking at the limited and often inaccurate information provided by…
Content type: News & Analysis
10th October 2019
The latest news of Twitter “inadvertently” sharing email addresses or phone numbers provided for safety or security purposes (for example, two-factor authentication) for advertising purposes is extremely concerning for several reasons.
First of all, it is not the first time for Twitter's used people's data in ways they wouldn't expect or that ignores their choices: in August, the company disclosed that it may have shared data on users with advertising partners, even if they had opted out from…
Content type: Examples
12th April 2020
The US Centers for Disease Control and Prevention, in conjunction with local and state governments, are using location data collected by the mobile advertising industry from millions of cellphones in order to better understand how Americans are moving during the COVID-19 pandemic and how those movements affect the spread of the disease. The goal is to create a portal that federal, state, and local officials can use to study geolocation from up to 500 US cities and see which retail…
Content type: Examples
1st April 2020
In a widely circulated animated heat map, the geospatial visualisation company Tectonix GEO in partnership with the location technology company X-Mode used the secondary locations of anonymised mobile devices that were active on a single beach in in Ft Lauderdale, FL during spring break to show how the beach-goers fanned out across the US afterwards, potentially carrying infection with them. Although the visualisation was instructive in showing how contagion spreads, it was unclear whether any…
Content type: News & Analysis
7th August 2019
On Tuesday, Twitter disclosed that it may have shared data on users with advertising partners, even if they have opted out from personalised ads, and shown people ads based on inferences made about the devices they use without permission. According to Twitter, the issue was fixed on Monday, even though it is not yet clear how many users have been affected.
This is not the first time that Twitter had to admit that it leaked user data to advertisers. In May 2019, the social network disclosed a…
Content type: Examples
5th May 2018
Princeton University's WebTap - Web Transparency and Accountability - project conducts a monthly automated census of 1 million websites to measure tracking and privacy. The census detects and measures many or most of the known privacy violations researchers have found in the past: circumvention of cookie blocking, leakage of personally identifiable information to third parties, Canvas fingerprinting, and many more. The research also examines the effect of browser privacy tools and cookie…
Content type: Long Read
22nd May 2019
Like millions of other people, you use messaging apps, social media, share, read and watch content on your phone or computer. If that’s the case then hundreds of AdTech companies collect and exchange your data every single day. AdTech, a short form of advertisement technology, is a catch-all term that describes tools and services that connect advertisers with target audiences and publishers. It’s also a multi-billion-dollar industry that is facing investigations by Data Protection Authorities…
Content type: Examples
5th May 2018
In 2016, the US Federal Trade Coimmission issued a warning to app developers that had installed Silverpush, software that uses device microphones to listen for audio signals inaudible to the human ear that identify the television programmes they are watching. Nonetheless, similar technology continued to spread. In 2017, software from the TV data collection startup Alphonso, began to spread. As many as 1,000 gaming, messaging, and social apps using Alphonso's software, some of them aimed at…
Content type: News & Analysis
13th March 2019
We found this image here.
Today, a panel of competition experts, headed by Professor Jason Furman, the former chief economic adviser of in the Obama administration, confirmed that tech giants, like Facebook, Amazon, Google, Apple and Microsoft, do not face enough competition.
Significantly, the report finds that control over personal data by tech giants is one of the main causes preventing competition and ultimately innovation.
Privacy International's research has shown clear examples of…
Content type: News & Analysis
2nd September 2019
This article is part of a research led by Privacy International on mental health websites and tracking. Read our full report.
According to the World Health Organisation (WHO), 25 percent of the European population suffers from depression or anxiety each year, yet about 50% of major depressions remain untreated. This means that everyday thousands of people are looking for information about depression online. They take tests to find out how serious their symptoms are, they try to access…
Content type: Advocacy
23rd April 2020
Background
In February 2020, the Australian Competition and Consumer Commission (ACCC) commenced an investigation into the proposed acquisition of Fitbit by Google, which was originally announced in November 2019.
Google, whose parent company, Alphabet, in 2018, generated 85% of its $136.22 billion in revenue from delivering targeted advertisements, has a past of competition law infringements in the European Union. Fitbit is a company that produces and sells health tracking technologies and…
Content type: Guide step
9th December 2020
Setup
On the Internet, requests to access websites are routed to IP addresses. Since IP addresses are hard to remember, we usually address hosts by their host-name (e.g privacyinternational.org). As such, and because IP addresses can change frequently, when your computer wants to access a server by its host-name, it asks a DNS server what the IP address for that host-name is, so that it can route the request. Typically, your operating systems first checks your system's hosts file for an address…
Content type: Guide step
8th December 2020
Setup
On the Internet, requests to access websites are routed to IP addresses. Since IP addresses are hard to remember, we usually address hosts by their host-name (e.g. privacyinternational.org). As such, and because IP addresses can change frequently, when your computer wants to access a server by its host-name, it asks a DNS server what the IP address for that host-name is, so that it can route the request. Typically, your operating system first checks your system's hosts file for an address…
Content type: Guide step
9th December 2020
Setup
On the Internet, requests to access websites are routed to IP addresses. Since IP addresses are hard to remember, we usually address hosts by their host-name (e.g privacyinternational.org). As such, and because IP addresses can change frequently, when your computer wants to access a server by its host-name, it asks a DNS server what the IP address for that host-name is, so that it can route the request. Typically, your operating system first checks your system's hosts file for an address…
Content type: Guide step
9th December 2020
Overview
Pi-hole is a general purpose network-wide ad-blocker that protects your network from ads and trackers without requiring any setup on individual devices. It is able to block ads on any network device (e.g. smart appliances), and, unlike browser add-ons, Pi-hole blocks ads on any type of software.
The general setup works as follows (Fig. 1). You install Pi-hole on your server (in this case, we're using a Raspberry Pi) and assign it a static IP address. On your router, you set the DNS…
Content type: Advocacy
24th July 2020
Introduction
In February 2020, the Australian Competition and Consumer Commission (ACCC) commenced an investigation into the proposed acquisition of Fitbit by Google, which was originally announced in November 2019.
In March 2020, we made a submission to the ACCC, arguing that the acquisition would very likely have onerous implications for both consumers and markets. We asked the Australian regulator to apply strict scrutiny and not let hisory once again repeat itself. We concluded that the…
Content type: Report
21st April 2019
Targeted advertisement is getting more and more attention since GDPR. Privacy International has filed complaints against seven companies in the hidden data economy for a mass violation of GDPR, but we are not the only taking action. This resource serve to identify all the different actors who have taken a stand against targeted advertisement or analysed the negative consequences it can bring. If you or your organisation have taken action against the AdTech ecosystem, please contact us and we…
Content type: Report
3rd September 2019
The full report of Privacy International's study on how popular websites about depression in France, Germany and the UK share user data with advertisers, data brokers and large tech companies, while some depression test websites leak answers and test results with third parties. The findings raise serious concerns about compliance with European data protection and privacy laws.
Content type: Examples
21st May 2019
Simultaneous complaints have been filed with European data protection authorities against Google and other ad tech firms. The complainants are being made by Dr Johnny Ryan of Brave, the private web browser, Jim Killock, Executive Director of the Open Rights Group, and Michael Veale of University College London. The complaint notifies European regulators of a massive and ongoing data breach that affects virtually every user on the web.
Content type: Long Read
1st May 2020
Photo by Cade Roberts on Unsplash
For those of you who don't spend the most productive part of your day scanning the news for developments about data and competition, here's what has been going on in the UK since summer 2019.
Basically, the UK competition authority started an investigation into online platforms and digital advertising last summer, and issued their preliminary findings in December 2019, concluding that Facebook and Google are very powerful in the search engine and social media…
Content type: Video
23rd June 2020
Immediately following the UK general election in December 2019, we worked with Open Rights Group to commission a YouGov poll about public understanding and public opinion about the use of data-driven campaigning in elections.
The poll used a representative sample of 1,664 adults across the UK population.
'Data-driven political campaigning' is about using specific data about you to target specific messages at you. So, for this might involve knowing that you are, for example, likely to have…
Content type: Long Read
3rd September 2019
A new study by Privacy International reveals how popular websites about depression in France, Germany and the UK share user data with advertisers, data brokers and large tech companies, while some depression test websites leak answers and test results with third parties. The findings raise serious concerns about compliance with European data protection and privacy laws.
This article is part of a research led by Privacy International on mental health websites and tracking. Read our full report…
Content type: Examples
21st May 2019
Privacy International has filed complaints against seven data brokers (Acxiom, Oracle), ad-tech companies (Criteo, Quantcast, Tapad), and credit referencing agencies (Equifax, Experian) with data protection authorities in France, Ireland, and the UK. It’s been more than five months since the EU’s General Data Protection Regulation (GDPR) came into effect. Fundamentally, the GDPR strengthens rights of individuals with regard to the protection of their data, imposes more stringent obligations on…
Content type: Examples
14th October 2020
PI filed a complaint against health website Doctissimo with the French data protection authority (CNIL) after our research found that Doctissimo engaged in programmatic advertising, and shared the results of online depression tests taken on its platform with third parties.
The complaint argues, among others, that Doctissimo had no lawful basis for the processing of personal data as the requirements for valid consent are not met, and that it does not comply with the Data Protection Principles…
Content type: Press release
8th November 2018
Today, Privacy International has filed complaints against seven data brokers (Acxiom, Oracle), ad-tech companies (Criteo, Quantcast, Tapad), and credit referencing agencies (Equifax, Experian) with data protection authorities in France, Ireland, and the UK. Privacy International urges the data protection authorities to investigate these companies and to protect individuals from the mass exploitation of their data.
Our complaints target companies that, despite exploiting the data of millions of…