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Content type: News & Analysis
27th October 2020
Privacy International (PI) welcomes today's report from the UK Information Commissioner's Office (ICO) into three credit reference agencies (CRAs) which also operate as data brokers for direct marketing purposes. As a result, the ICO has ordered the credit reference agency Experian to make fundamental changes to how it handles people's personal data within its offline direct marketing services.
It is a long overdue enforcement action against Experian.
Read our Q&A on the report here.…
Content type: Frequently Asked Questions
27th October 2020
On 27 October 2020, the UK Information Commissioner's Office (ICO) issued a report into three credit reference agencies (CRAs) - Experian, Equifax and TransUnion - which also operate as data brokers for direct marketing purposes.
After our initial reaction, below we answer some of the main questions regarding this report.
Content type: Report
14th January 2021
This paper examines the various legal frameworks governing micro-targeting in political campaigns in six states: Canada, Brazil, France, Italy, Spain and the UK. It aims to assess national practices as well as point out gaps in their respective frameworks. The paper commences by examining how micro-targeting is defined and thereafter examines the legal provisions applicable to micro-targeting activities.
To do this in an accessible way, the paper follows and analyses the series of activities…
Content type: News & Analysis
1st July 2020
In September 2019, PI published the report Your Mental Health for Sale. Our investigation looked into popular mental health websites and their data sharing practices.
Our findings suggest that, at the time of the research, most websites we looked at were using third party tracking for advertising purposes, sometimes relying on programmatic advertising technologies such as Real Time Bidding (RTB), sharing personal data with potentially thousands of actors. Some websites were also found sharing…
Content type: News & Analysis
24th September 2020
Back in June, we published our investigation into Facebook brands, highlighting how Facebook failed to provide its users with a fair and meaningful understanding of how targeted advertising operated on its platform, and a number of issues preventing users from exercising their rights to the fullest possible extent. In face of the serious gaps encountered, we published an open letter to Facebook drawing attention to four main issues as well as our recommended actions to tackle them. This letter…
Content type: Long Read
19th January 2021
Political parties depend on data to drive their campaigns, from deciding where to hold rallies, which campaign messages to focus on in which area, and how to target supporters, undecided voters and non-supporters, including with ads on social media. Political parties increasingly hire private companies to do the bulk of this work, and our primary concern is how these companies use personal data to “profile” people and drive election campaigning.
As part of PI’s programme of work on Defending…
Content type: Examples
21st January 2021
Article extract:
"On Aug. 2, the Liberal party sent an email to Liberal campaigns across the country, promoting services offered by Data Sciences Inc., a company owned by Tom Pitfield, an old friend of Justin Trudeau and the 2019 campaign’s digital director.
The party urged local campaigns to hire the company to handle their Facebook ad buys, for $5,000, $8,000 or $12,000, a significant chunk of the budget of local campaigns, which are limited by the Elections Act to about $100,000.
“The…
Content type: Examples
21st January 2021
Article extract- translated from the original French.
"A political big data company with close ties to the federal liberals and which worked on Emmanuel Macron's campaign in France is setting up its head office in Old Montreal to continue its growth and take advantage of Montreal's digital vitality.
Data Sciences inc. (DS) was born from the victory of the Liberal Party of Canada (PLC) in the last election. Tom Pitfield, a close friend of Justin Trudeau, was leading digital operations during…
Content type: Examples
21st January 2021
Article extract:
"Ireland's two largest anti-abortion campaigns are facing questions over privacy after a BuzzFeed News analysis found that personal user data gathered by both of their apps can be shared with an international network of conservative and religious groups that includes the US National Rifle Association.
The Save the 8th campaign and the LoveBoth Project are at the forefront of the campaign to prevent the repeal of the Eighth Amendment of Ireland's constitution – which makes…
Content type: Examples
21st January 2021
Article extract:
""People with center-right views feel like the big social platforms, Facebook and Twitter, are not sympathetic to their views,” said Thomas Peters, the chief executive of uCampaign, a start-up in Washington that developed the N.R.A., Great America and Trump campaign apps. “It’s creating a safe space for people who share a viewpoint, who feel like the open social networks are not fun places for them.”
Sheltered from the broader public, however, the platforms can intensify…
Content type: Examples
21st January 2021
Article extract:
"French laws designed to prohibit individual-level targeting are circumvented by services like those provided by Paris-based firm Liegey Muller Pons, which aggregates personal data. Such services are no less data-intensive than those unconstrained by such legal requirements."
"• Liegey Muller Pons (LMP) is a digital campaigning firm that has provided services to over 1,000 campaigns across six European countries. French law prohibits individual-level targeting except under…
Content type: Examples
21st January 2021
Article extract:
"An app that the UK’s governing party launched last year — for Conservative Party activists to gamify, ‘socialize’ and co-ordinate their campaigning activity — has been quietly pulled from app stores..."
"...We know the name of the Conservative Campaigner app’s supplier because this summer we raised privacy concerns about the app — on account of its use of uCampaign’s boilerplate privacy policy, if you clicked to read the app’s privacy policy earlier this year.
The wording…