Today, following an in-depht investigation, the UK Competition and Market Authority (CMA) assessed that the competition concerns can only be addressed by Facebook selling Giphy in its entirety.
This is a very significant decision. It is notable because Facebook, the largest provider of social media sites and display advertising in the UK, acquired Giphy, the largest provider of GIFs. The merger would further increase Facebook’s dominance and Facebook would have benefitted from Giphy’s data collection practices and integration with other services. With the aquisition of Giphy, Facebook could limit the ability of rival apps to compete with Facebook in social media and could demand individuals' data as a condition for rival companies to use Giphy.