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Content Type: Examples
Article extract:
"At the end of an alley on a nondescript street, a political consulting firm with the unusual name of Aristotle International has compiled the nation's largest voter databank, the names of 150 million Americans registered to vote. And it is selling them to politicians like George W. Bush, Joseph I. Lieberman and John McCain in ways that many fear removes too much privacy from the voting booth..."
"...Of particular concern this election season, when electronic privacy has…
Content Type: Examples
Article extract:
"One of the nation's largest commercial distributors of voter data sold voter-registration lists featuring detailed personal information without verifying the identity or intent of buyers.
Aristotle International used a website to sell the lists, which contain details about registered voters from nearly every state. The data includes birth dates, home addresses, phone numbers, race, income levels, ethnic backgrounds and, in some cases, religious affiliations.
Although voter-…
Content Type: Examples
Article extract:
"Knowing your business is big business for Aristotle Inc., whose Orwellian database of voter records has been an essential campaign tool for every president since Ronald Reagan. As the 2008 race heats up, the company’s shadowy founder, John Aristotle Phillips, unveils his most powerful personal-space invader yet."
Link: https://www.vanityfair.com/news/2007/12/aristotle200712
Author: James Verini
Publication: Vanity Fair
Publication date: 12 December 2007
Content Type: Frequently Asked Questions
On 27 October 2020, the UK Information Commissioner's Office (ICO) issued a report into three credit reference agencies (CRAs) - Experian, Equifax and TransUnion - which also operate as data brokers for direct marketing purposes.
After our initial reaction, below we answer some of the main questions regarding this report.
Content Type: Advocacy
The entire election cycle is increasingly data dependent. This is particularly the case with political campaigns which are ever more digital and data driven. This campaign environment presents novel challenges due to the scale and range of data available together with the multiplicity, complexity and speed of profiling and targeting techniques. All of this is characterised by its opacity and lack of accountability. Existing legal frameworks designed to curtail this exploitation often also fall…
Content Type: Video
Immediately following the UK general election in December 2019, we worked with Open Rights Group to commission a YouGov poll about public understanding and public opinion about the use of data-driven campaigning in elections.
The poll used a representative sample of 1,664 adults across the UK population.
'Data-driven political campaigning' is about using specific data about you to target specific messages at you. So, for this might involve knowing that you are, for example, likely to…
Content Type: News & Analysis
Political campaigns around the world have turned into sophisticated data operations. They rely on data- your data- to facilitate a number of decisions: where to hold rallies, which States or constituencies to focus resources on, which campaign messages to focus on in which area, and how to target supporters, undecided voters, and non-supporters.
While data driven political campaigns are not new, the granularity of data available and the potential power to sway or suppress voters through that…