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Content Type: Video
Immediately following the UK general election in December 2019, we worked with Open Rights Group to commission a YouGov poll about public understanding and public opinion about the use of data-driven campaigning in elections.
The poll used a representative sample of 1,664 adults across the UK population.
'Data-driven political campaigning' is about using specific data about you to target specific messages at you. So, for this might involve knowing that you are, for example, likely to…
Content Type: Video
Watch our video primer (1m54s) on how political advertisers use highly detailed data about you to target political adverts at you.
Read about some simple steps you can take to minimise the amount of political ads you see online and questions you can be asking of those that profit from your data.