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Content Type: Advocacy
The entire election cycle is increasingly data dependent. This is particularly the case with political campaigns which are ever more digital and data driven. This campaign environment presents novel challenges due to the scale and range of data available together with the multiplicity, complexity and speed of profiling and targeting techniques. All of this is characterised by its opacity and lack of accountability. Existing legal frameworks designed to curtail this exploitation often also fall…
Content Type: Video
Immediately following the UK general election in December 2019, we worked with Open Rights Group to commission a YouGov poll about public understanding and public opinion about the use of data-driven campaigning in elections.
The poll used a representative sample of 1,664 adults across the UK population.
'Data-driven political campaigning' is about using specific data about you to target specific messages at you. So, for this might involve knowing that you are, for example, likely to have…
Content Type: News & Analysis
In the run up to the UK General Election on 12 December 2019, Privacy International, joined by other organisations called on political parties to come clean about their use of data. The lack of response to these demands combined with other evidence gathered by groups during the run up to the election demonstrates that current regulations are not fit for the digital era.
This briefing to which Privacy International contributed together with Demos, the Computational Propaganda Project at the…