Content Type: Frequently Asked Questions
Tuesday, October 27, 2020
On 27 October 2020, the UK Information Commissioner's Office (ICO) issued a report into three credit reference agencies (CRAs) - Experian, Equifax and TransUnion - which also operate as data brokers for direct marketing purposes. After our initial reaction, below we answer some of the main questions regarding this report.
Content Type: Long Read
Tuesday, June 16, 2020
Introduction In August 2019, when Facebook announced a few new features for advertisers such as ads in search, PI decided to take an in-depth look at what features the company offers its users when it comes to understanding its advertising practices. One of these features, which caught our attention is Facebook Ads Preference, a tool that among other things, lists businesses/advertisers that have uploaded your personal data to target you with (or exclude you from) ads on the platform.
Content Type: Video
Wednesday, May 22, 2019
Watch our video primer (1m54s) on how political advertisers use highly detailed data about you to target political adverts at you. Read about some simple steps you can take to minimise the amount of political ads you see online and questions you can be asking of those that profit from your data.
Content Type: News & Analysis
Tuesday, March 5, 2019
In December 2018, we revealed how some of the most widely used apps in the Google Play Store automatically send personal data to Facebook the moment they are launched. That happens even if you don't have a Facebook account or are logged out of the Facebook platform (watch our talk at the Chaos Communication Congress (CCC) in Leipzig or read our full legal analysis here). Today, we have some good news for you: we retested all the apps from our report and it seems as if we have made some impact…