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Content Type: Frequently Asked Questions
Tuesday, October 27, 2020
On 27 October 2020, the UK Information Commissioner's Office (ICO) issued a report into three credit reference agencies (CRAs) - Experian, Equifax and TransUnion - which also operate as data brokers for direct marketing purposes.
After our initial reaction, below we answer some of the main questions regarding this report.
Content Type: News & Analysis
Wednesday, June 24, 2020
Name: Google/Fitbit mergerAge: GestatingAppearance: A bit dodgy. One of the world’s biggest tech giants, trying to purchase a company that makes fitness tracking devices, and therefore has huge amounts of our health data.I don’t get it. Basically Google is trying to buy Fitbit. As if Google doesn’t already have enough data about us, it now wants huge amounts of health data too.Oh, Fitbit, that’s that weird little watch-type-thing that people get for Christmas, wear for about a month while they…
Content Type: Explainer
Tuesday, March 31, 2020
In a scramble to track, and thereby stem the flow of, new cases of Covid-19, Governments around the world are rushing to track the locations of their populace. One way to do this is to write a smartphone app which uses Bluetooth technology, and encourage (or mandate) that individuals download and use the app. We have seen such examples in Singapore and emerging plans in the UK.
Apps that use Bluetooth are just one way to track location. There are several different technologies in a smartphone…
Content Type: Video
Wednesday, May 22, 2019
Watch our video primer (1m54s) on how political advertisers use highly detailed data about you to target political adverts at you.
Read about some simple steps you can take to minimise the amount of political ads you see online and questions you can be asking of those that profit from your data.
