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Content Type: Long Read
In June 2025, a team of researchers exposed how Meta and Yandex abused Android and browser-specific tools to track users outside of their application and collect associated data. The technique used to achieve this was truly innovative, and akin to malware behaviour. It exploited protocols to break the isolation between apps and browser, a fundamental security concept meant to protect users. This allowed these companies to tie the browsing history of individuals with their accounts on the…
Content Type: Long Read
IntroductionIn early October this year, Google announced its AI Overviews would now have ads. AI companies have been exploring ways to monetise their AI tools to compensate for their eye watering costs, and advertising seems to be a part of many of these plans. Microsoft have even rolled out an entire Advertising API for its AI chat tools.As AI becomes a focal point of consumer tech, the next host of the AdTech expansion regime could well be the most popular of these AI tools: AI chatbots.…
Content Type: News & Analysis
The latest news of Twitter “inadvertently” sharing email addresses or phone numbers provided for safety or security purposes (for example, two-factor authentication) for advertising purposes is extremely concerning for several reasons.
First of all, it is not the first time for Twitter's used people's data in ways they wouldn't expect or that ignores their choices: in August, the company disclosed that it may have shared data on users with advertising partners, even if they had opted out from…