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Content Type: Impact Case Study
What is the problem
Business models of lots of companies is based on data exploitation. Big Tech companies such Google, Amazon, Facebook; data brokers; online services; apps and many others collect, use and share huge amounts of data about us, frequently without our explicit consent of knowledge. Using implicit attributes of low-cost devices, their ‘free’ services or apps and other sources, they create unmatched tracking and targeting capabilities which are being used against us.
Why it is…
Content Type: Impact Case Study
What happenedStrong and effective data protection law is a necessary safeguard against industry and governments' quest to exploit our data. A once-in-a-generation moment arose to reform the global standard on data protection law when the European Union decided to create a new legal regime. PI had to fight to ensure it wasn't a moment where governments and industry would collude to reduce protections.In January 2012, the European Commission published a proposal to comprehensively reform the…
Content Type: Examples
For some months in 2017, in one of a series of high-risk missteps, Uber violated Apple's privacy guidelines by tagging and identifying iPhones even after their users had deleted Uber's app. When Apple discovered the deception, CEO Tim Cook told Uber CEO Travis Kalanick to cease the practice or face having the Uber app barred from the App Store.
External Link to Story
https://www.nytimes.com/2017/04/23/technology/travis-kalabnick-pushes-uber-and-himself-to-the-precipice.html