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Content Type: Impact Case Study
What is the problem
Business models of lots of companies is based on data exploitation. Big Tech companies such Google, Amazon, Facebook; data brokers; online services; apps and many others collect, use and share huge amounts of data about us, frequently without our explicit consent of knowledge. Using implicit attributes of low-cost devices, their ‘free’ services or apps and other sources, they create unmatched tracking and targeting capabilities which are being used against us.
Why it is…
Content Type: Impact Case Study
What happenedStrong and effective data protection law is a necessary safeguard against industry and governments' quest to exploit our data. A once-in-a-generation moment arose to reform the global standard on data protection law when the European Union decided to create a new legal regime. PI had to fight to ensure it wasn't a moment where governments and industry would collude to reduce protections.In January 2012, the European Commission published a proposal to comprehensively reform the…
