Anti-Choice Groups Use Smartphone Surveillance to Target ‘Abortion-Minded Women’ During Clinic Visits
In 2015, Boston advertising executive John Flynn, CEO of Copley Advertising, began developing a system that uses standard online advertising and tracking techniques, coupled with geofencing, to send advertisements to women's smartphones when they are sitting inside Planned Parenthood clinics and other abortion facilities. The system was soon adopted by the northern California-based crisis pregnancy centres network RealOptions and the evangelical adoption agency Bethany Christian Services. The system appears to be legal under US law.
Writer: Sharona Coutts