Pregnancy persists on the internet despite miscarriage in real life

A pregnancy-tracking app collected basic information such as name, address, age, and date of last period from its users. A woman who miscarried found that although she had entered the miscarriage into the app to terminate its tracking, the information was not passed along to the marketers to which the app's developer had sold it. A few weeks before her original due date, a package was delivered to her home including a note of congratulations and a box of baby formula. Although the baby had died in real life, it remained alive on the internet as a marketing opportunity.

Writer: Amy Pittman
Publication: New York Times
Publication date: 2016-09-04

What is Privacy International calling for?

Data should be protected

Data should be protected from access by persons who are not the user.

Identities under our control

Individuals must be able to selectively disclose their identity, generate new identities, pseudonyms, and/or remain anonymous. 

We may challenge consequential decisions

Individuals should be able to know about, understand, question and challenge consequential decisions that are made about them and their environment. This means that controllers too should have an insight into and control over this processing.