Netflix and Spotify experiment with ads based on data mining of our activities
"To the 53 people who’ve watched A Christmas Prince every day for the past 18 days: Who hurt you?" Netflix tweeted in December 2017. While the tweet did not contain any information that could have identified any of the 53 people, it still made many of those who saw it uncomfortable. A Christmas Prince was a new movie released by Netflix, and the statistic is apparently derived from the service's detailed collection of data on what its subscribers watch.
Writer: Sapna Maheshwari
Publication: New York Times
Limit data analysis by design
As nearly every human interaction now generates some form of data, systems should be designed to limit the invasiveness of data analysis by all parties in the transaction and networking.
Control over intelligence
Individuals should have control over the data generated about their activities, conduct, devices, and interactions, and be able to determine who is gaining this intelligence and how it is to be used.
Identities under our control
Individuals must be able to selectively disclose their identity, generate new identities, pseudonyms, and/or remain anonymous.