Quantcast expands into Asia

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In 2018, Quantcast began expanding into Asia, opening operations in Hong Kong, Indonesia, Malaysia, Philippines, Singapore, Taiwan, and Thailand. The company explained the move was part of a market "tipping point", in which AI would transform every customer experience, company, and industry, providing opportunities for its audience behaviour platform, Q. The company describes Q as a suite of audience intelligence applications.

https://marketingindustrynews.com/2018/01/25/quantcast-takes-its-first-leap-into-asia-launching-in-seven-new-markets/

Writer: MI Editor

Publication: The Drum

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