Tapad adds TV to cross-channel device linking
In 2015, the advertising startup Tapad launched TV Pulse, a measurement platform that added linear TV data to its existing cross-device platform. The company claimed that its technology could detect devices such as smartphones being used by the same consumer who had viewed the company's TV ads, to an accuracy level of over 90%. Once the platform has matched the individual, it can track actions such as downloading an app to measure the effectiveness of the ads.
tags: Tapad, Telenor, advertising, cross-channel linking, TV
Writer: Tyler Loechner