Tapad exits media business to focus on data and identity

In 2018, Tapad announced it would offload its media business to Brand Networks, refocusing instead on its data business and identity products, primarily its cross-device graph. A particular target for its new focus was the telecommunications industry, starting with Telenor, which acquired Tapad in 2016. Tapad's goal was to deliver personalisation at scale.

https://adexchanger.com/data-exchanges/tapad-getting-media-services-game/

https://www.tapad.com/press-release/tapad-redefines-business-to-deliver-personalization-at-scale-to-marketers

tags: Tapad, Telenor, identity graph, cross-channel linking, telcos, personalisation

Writer: Allison Schiff; Tapad

Publication: AdExchanger; Tapad press release