Facebook boasts of 2015 Tory party electoral success
In 2019, a prominent page on the Facebook Business site cited the British Conservative Party as a "success story" at the 2015 general election, which put the party into power with a narrow majority. The site boasted that via Facebook the Conservatives had an 80.6% reach in key constituencies, 3.5 million video views, and a social context for 86.9% of all the ads served - and that as a result the party had defied the polls and achieved an outright majority.
Writer: Facebook and Conservative Party
Publication: Facebook Business
Publication date: Seen 2019-03-03