Facebook extends political advertising rules to Nigeria, Ukraine, India, and EU
In January 2019, Facebook announced it would extend some of the rules and transparency tools it developed for political advertising for upcoming spring elections in Nigeria, Ukraine, India, and the EU. In Nigeria, the site will bar electoral ads from advertisers outside the country where the election is being held, build a searchable library of electoral ads and retaining them for seven years, check the identity of individuals buying political ads against government-issued documents, and include contact information for some ad buyers. The system will be tweaked for different countries to reflect local laws and the results of discussions with governments and civil society. In the US, Facebook included in the archive ads relating to hotly-debated issues such as climate change and immigration, even though these were not ballot measures. As its experience grows, Facebook hopes to reach a global solution.
Publication: The Hindu