Facebook expands advertising transparency

In January 2019, Facebook announced that as of February 28 the site would add more information to that displayed when users click on the "Why am I seeing this?" button that appears next to ads on the service. Along with the brand that paid for the ad, some of the biographical details they'd targeted, and whether they'd uploaded the user's contact information, Facebook would also show when the contact information was uploaded, whether it was by the brand or one of their partners, and when access was shared. Facebook said the company's goal is to keep improving users' understanding of how advertisers use their information. 

https://techcrunch.com/2019/02/06/why-am-i-seeing-this-ad/

Writer: Josh Constine
Publication: TechCrunch
 

What is Privacy International calling for?

People must know

People must be able to know what data is being generated by devices, the networks and platforms we use, and the infrastructure within which devices become embedded.  People should be able to know and ultimately determine the manner of processing.

Limit data analysis by design

As nearly every human interaction now generates some form of data, systems should be designed to limit the invasiveness of data analysis by all parties in the transaction and networking.

We should know all our data and profiles

Individuals need to have full insight into their profiles. This includes full access to derived, inferred and predicted data about them.