StatSocial analyses 1.3 billion social accounts
The consumer and market trends insight company StatSocial announced Crisis Insights, which it claims tracks rapidly changing consumer audience dynamics to help US brands and CMOs respond effectively to the ongoing coronavirus epidemic and economic slowdown. StatSocial's Silhouette social data platform monitors and analyses more than 1.3 billion social accounts covering more than 70% of US households. Crisis Insights is intended to identify the changing dynamics of customers and consumers who are engaging in 30 topics across across four major categories: issues surrounding Coronavirus/COVID-19; preparedness; psychographics; and economy.
Writer: Stat Social press release
Publication: Markets Insider