How to minimise targeted ads on social media: TikTok

Last modified
12th June 2020
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TikTok is a short-form video app (owned by ByteDance) which allows advertising and sponsored content. Two thirds of TikTok’s over 113 million users (are reportedly aged 16-24) and it was the second most downloaded app in 2019, beaten only by WhatsApp’s 849 million). Like other tech platforms, ByteDance makes most of its money from advertising. TikTok allows advertisers to target ads on the basis of custom or lookalike audiences, namely targeting users on the basis of pre-defined characteristics.

The screenshots below outline some of the steps you can take to minimise the data you share on TikTok.

1. Once signed into the app, click on the three dots in the upper right-hand corner.

2. Tap Privacy and Safety

3. Here is an example of the settings which limit broad public access to your content on TikTok.

4. Tap Personalisation

5. Toggle off Personalised Ads