The incorporation of new technologies to electoral processes is a phenomenon with a global and exponential growth. Despite its benefits, online campaigning is not without challenges, and can pose threats to transparency and equity in electoral competition. Given the role of elections as
The ministerial Department for Culture, Media and Sport (DCMS) in the UK recently ran a consultation to review the regulatory framework for paid-for online advertising. The aim according to DCMS is "to tackle the evident lack of transparency and accountability across the whole supply chain."
PI has long been concerned about the online advertising industry, particularly the harm caused by adtech companies and data brokers in the advertising supply chain. PI welcomed the opportunity to respond to the Online Advertising Programme (OAP) consultation.
