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Data Exploitation

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Explainer

How to minimise targeted ads on social media: Uber

Explainer

Big Data

New technologies and electoral processes: online campaigning in social media platforms

19m53s

The incorporation of new technologies to electoral processes is a phenomenon with a global and exponential growth. Despite its benefits, online campaigning is not without challenges, and can pose threats to transparency and equity in electoral competition. Given the role of elections as

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Featured Campaign

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Campaigns

Advertisers on Facebook: who the heck are you and how did you get my data?

Investigating brands using Facebook for advertising, exposing how difficult it is to understand how our data's used and demanding Facebook make it easier to exercise our rights
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Report and Analysis

Key Resources
Files

Timeline of complaints against AdTech

The General Data Protection Regulation (GDPR) became enforceable on May 25th 2018. Since then, complaints against the AdTech industry are piling up, attacking intrusive tracking and profiling practices, unfairly obtained consent and insufficient legal basis, all of which we consider to infringe GDPR. This timeline is a list of some of the key actions taken against this ecosystem, a reminder of the challenges that AdTech companies are facing and a demonstration that GDPR still has to be implemented and enforced.

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Case Study

Tracking as a service: ShareThis to be profiled!

If you've never made a website, you might have not heard of AddThis or ShareThis, but chances are you've encountered them. These services offer the "share" buttons that easily integrates into websites. However, this feature is also used by these companies to track visitors across the web.

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Long Read
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The companies in control of our secret identities

Your personal data can be collected by companies from many different sources and shaped into a "secret identity". This is when companies use information about you to assume your personality traits and predict your behaviour, and sell this profile onto others. But who are the companies behind this practice?

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News

6th December 2021

The ICO’s announcement about Clearview AI is a lot more than just a £17 million fine

23rd September 2021

To Reduce Facebook’s Harms to Teens, Target its Data-Hungry Business Model

16th November 2020

Can we get our internet back now please?

27th October 2020

UK data regulator takes enforcement action to rein in data brokers' use of people's personal data

28th September 2020

International Safe Abortion Day: no safety without privacy

26th August 2020

UN experts report highlights role of private military and security companies in immigration management

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Examples of Abuse

Want to know how this translate in the real world? Here is the latest example in the news.

"The Unsuspected Power of Big Data"

Article extract- translated from the original French. "A political big data company with close ties to the federal liberals and which worked on Emmanuel Macron's campaign in France is setting up its head office in Old Montreal to continue its growth and take advantage of Montreal's digital vitality
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Our Advocacy

PI's response to DCMS' Online Advertising Programme consultation in the UK.

The ministerial Department for Culture, Media and Sport (DCMS) in the UK recently ran a consultation to review the regulatory framework for paid-for online advertising. The aim according to DCMS is "to tackle the evident lack of transparency and accountability across the whole supply chain."

PI has long been concerned about the online advertising industry, particularly the harm caused by adtech companies and data brokers in the advertising supply chain. PI welcomed the opportunity to respond to the Online Advertising Programme (OAP) consultation.

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