PI responds to ICO consultation on Direct Marketing Code of Practice

In March 2020, Privacy International responded to the UK Data Protection Authority's (ICO) consultation on a Code of Practice on Direct Marketing. 

Key advocacy points

PI's response highlights that more detail and many more examples are needed if the Code is to serve the purpose of providing practical guidance and promoting good practice.

PI's comments focussed in particular on how the draft Code covers online advertising and new technologies.